Category Archives: Online Marketing

How to Engage Your Social Media Followers

Social Media started with an idea to connect two people through a medium of internet regardless of the distance. This idea of connecting people evolved and transformed into what we now see as a backbone of the internet world. Every person who has an access to the internet has an account with some kind of… Read More »

Social Media and Its Impact on Business

Social Media is a medium through which people connect and share content with each other. This content can be anything like a written post, an image, or a video. Over the years the business has changed tremendously in their operation and promotion. Social media happens to be one of them. Now every business has some… Read More »

How to Never Get Penalized by Google

There is one thigh that most SEO ignores and that is the most important part for ranking higher in the searches. That thing is ‘User-Oriented Signals’. Now, what do you mean by User-Oriented Signals? The user-oriented signals are the signals you get when you analyze your data that you get from your website analytics. Google… Read More »

How online platforms help you to sell a product?

The online platform is a now becoming a new trend from where you buy your daily needs. This marketplace has evolved ever since its existence. In India, there are 120 million people who will shop online this year. According to ASSOCHAM- Resurgent Joint Study, the total sales in India will likely to increase from the… Read More »

What is SEO and How it works?

Search Engine Optimization (SEO) is a process of driving an organic traffic from a search engine to your website by using the various method of SEO. A search engine like Google, Yahoo and Bing have a predetermined set of algorithms that a website has to follow in order to rank their website higher than another… Read More »

Local Business Marketing Strategy

When it comes to a business, it becomes extremely important for you to know how to sell your product. In the business world, it is called marketing. Marketing can be of many types and it depends on the various factors like the very first thing is the type of business, the platform for the marketing,… Read More »

5 Reasons- Why Content Matters

Content which is used to communicate with a probable customer plays an important role in the success of a marketing strategy. This content must be, relevant, able to connect with the reader and be engaging in order to promote customer advocacy. The important pointer to remember during content creation is to add value to the… Read More »