Starting a new online brand is an exciting and exhilarating experience. For many people it is a transition to a new medium with promises of numerous clients from different corners of the world. People also dream of heavy revenue through a constant stream of traffic. However, in reality, it takes some time for a brand to catch up and for the people to know about its existence and engage in a quality purchase.
The majority of people are still wary of engaging in online shopping unless it is from a trusted brand like Amazon or Myntra. The problem is the trust factor. You cannot win people’s trust in a single day, but need to build and maintain it over a period. Hence, getting that first sale becomes difficult. In fact, even after people start engaging in some purchases, it would take some time to catch the momentum and make a reasonable profit. So, would it take a long time to see people clicking on your web’s shopping cart? Absolutely not! Read the article further to know how to make the first few sales and build up your brand’s name.
Announce a Grand Opening
Nothing catches people’s attention more than the announcement of a grand opening. Choose a special day to launch your website and make appropriate noise about it. Broadcast over the entire social media platform and take the help of your family and friends in making people aware of your brand. This will catch maximum attention of the people and they will get curious about your site. You can rely on this curiosity factor to see a steady initial traffic to your site.
Run Paid Campaign
Paid campaigns are great tools to advertise your site. You can make use of different paid campaigns like Google Ads and Facebook ads to target the desired audience to your site. In fact, tools like Facebook ads can be used effectively to target a specific demography of audience who would convert into prospective buyers. The best thing about these tools are that they are inexpensive and you can set your budget according to your needs.
Sell on Ecommerce Marketplace
While you are trying to gain traffic to your site, why let the trade suffer? Many business owners and big brands make use of e-commerce marketplace to sell their stuff in combination to their own website. This way they get access to a broader range of consumers. You can also start selling your products on an e-commerce marketplace to get your sales rolling. The e-commerce marketplace allows you to sell your merchandizes in exchange for a small percentage of the profit. The problem is that you will have to compete with other suppliers of similar goods. On the other hand, you get an advantage by having a pre-established buyer base who would pick up your product without much cajoling. Such marketplaces also helps the vendors by displaying the right products in front of the interested parties. Hence, you can start selling your produce with least waiting time.
Invite friends and friends of friends
Friends come into our life for a reason. While they are good for company and entertainment, they also help to advertise the business. Over the years, we gather quite a large group of friends, both in real life and in virtual platforms like Facebook and Instagram. Don’t let these friendships and associations go to waste. Invite your friends and friends of friends to check out your e-commerce website and comment on it. In many cases, these invites turn into sales as people pick up the items they like. Inviting people to your website is also a great way to popularize it. These contacts would inform other people about your website and slowly you would be able to establish your brand’s reputation.
Write Guest Posts
Writing guest posts on popular blogs and websites helps in attracting new crowd and converting them into traffic to your ecommerce site. Find websites and blogs that are similar to your niche. For example, if you are planning to sell children’s clothing, then look for child-centric blogs and propose to guest write for them. In the blog, leave a link to your ecommerce site. People would naturally become interested and visit your site.
Offer First Time Buy Discount
People just love discounts and are on the lookout for sites that sell quality products at discounts. Offering first time discounts would entice many visitors of the site to engage in that first purchase. This would help you get started on your sales.
Offer coupon code on coupon websites
A number of websites are dedicated to providing coupon codes of different articles. You can offer coupon codes for popular items in different coupon websites. This would guarantee good sales for you.
Invite Experts to Review Products
Reviews add authenticity to your products. Invite experts to review your products and post them at your site. The experts usually write an in-depth product review that helps the customers in deciding the purchase.
All the best with your ecommerce website and enjoy a vast and steady sale!