Google Ads is an online advertising platform that helps the advertisers to display the advertisement of their product and service. Google Ads developed by Google to generate the result for the advertisers who want to grow their business. Google Ads is the most used online platform for advertising. There are two types of options that an advertiser gets-
- Search Network
- Display Network
Search Network is the ad campaign that targets the search terms that a user searches for. It is known as Pay Per Click advertising in which the user bid on the keywords to display the ad for the keyword a user searches for. It is also known as Paid Search, this is usually done to make the user lands on the landing page of the website.
Display Network is the advertisement campaign that displays the ads on the visual banner on the different websites that are part of the Display Network.
Why to Use Google Ads?
Google Ads is one of the most used online advertising platforms that make the best use of your customer acquisition cost that you invest in for that keyword. The following are a few reasons why you should start using the Google Ads-
Pay Per Click
Pay per Click allows the advertiser to be charged for each time a user clicks on the ads. After clicking on the ad the user lands on the landing page that makes you a sale.
Target Specific Audience
Google Ads provides various options that determine where, when and how your advertisement will be delivered to the user. Factors like Geographical area, keyword targeting and local display network helps the ads to reach the target audience.
Generate Instant Result
It is one of the best ways to start the business as you can generate fairly good revenue by displaying your ads on the right audience. For that audience, you can make an instant sale.
No Minimum Investment
There is no minimum cap in the amount that you can invest, therefore, it is the best for the small business or a new business.
Track Your ROI
You can track your ROI with a build in feature of Google ads that determines are you making a good sale or not. It also helps in the optimization of your ads to generate even more effective result.
How to Use Google Ads?
Google ads is an easy to use tool that gives a variety of option to choose and optimize your ads to deliver your ad to the right audience. The following are a few pointers that help you in using the Google ads effectively-
Determine the Audience
Determining your audience will help you in targeting the right customer to you and help you in generating the sale. You need to decide what type of ad you want to display, PPC Ads or a Display ad.
Keyword research is a tool that is built into the Google ads that help to find the right keyword that can be targeted by the user. Researching keyword in Google Ads also helps in budgeting.
Budgeting is another important factor if not the most important factor in advertising your business. A set budget will help you in keeping your business in profit.
Creating ads is the easiest part but creating an effective ad is what makes it sell. Effective ads are those ads that are written in a way that generate sales or leads.
Google ads are the most effective tool to skyrocket your business and grow your business. With right setup and management, it can instantly get your sale and your PPC Campaign can be effective by getting professional help.