Google is the most used search engine in the world with 70-75% of the full market control. This makes Google a primary target for the websites for ranking in the SEPRs. Google was able to grab the market by focusing on consumer needs and forcing the website to provide the results that are user-oriented instead of the business oriented.
Google uses the algorithm and rules for ranking the website in their search results, the websites that score more ranks higher in the result and get more visitors. Google provides the website owners with various tools like Google search Console, Google Analytics for accessing the data and improve the content based on the user search.
Google Search Console is a very useful tool and provides full control over the website and Google website indexing. You get the control of the Country of visit, stats of the website, manage to index, reports error of the webpage (if any) and much more. In this article, we will discover how to use the Google Search Console for International audience targeting.
Features of Google Search Console
Following are the features that is offered by Google Search Console-
- A Sitemap can be submitted directly that account your website map
- Crawl rate setting and statistics can be used using the search console
- Lists the links of the website-external and internal both
- Reports the clicks, impression, and other use full data that can be analyzed for better page ranking
- Provides notification from the Google
- Add or remove the property owners and associates of the web property
- Robot.txt file access and upload
- Provides valuable data that can be used for website optimization
Targeting the Website Visitors
Using Geo Tagging
The Geotagging is a process of connecting the website and the location of the visitor meaning this tag automatically directs the visitor to the web page that is specifically designed for the user originating from that location. There are three ways that a website can provide a specific web page to the user which is as follows-
Targeting with Domain Extensions
For Example-
Yourdomain.com
Yourdomain.it for Italian website
Yourdomain.de for German website
Yourdomain.se for Spanish website
Targeting with Sub-Domain
For Example-
it.Yourdomain.com for Italian website
de.Yourdomain.com for German website
se.yourdomain.com for Spanish website
Targeting with Website Directory
For Example-
Yourdomain.com/it/ for Italian website
Yourdomain.com/de/ for German website
Yourdomain.com/se/ for Spanish website
As per the Google guidelines, the use of the Sub-domains and Sub-directories is the best method of targeting the multiple pages based on the location and it is pocket-friendly too as for every domain extension you have to buy different domains and server space.
Use Search Console International Targeting
Search Console comes with a specific Page that provides information about the International Targeting of the website visitors. It can be accessed by following these steps-
- Open the old version of Google Search Console
- Click on the Search Traffic > International Targeting
- You can now you can access the Language and Country
Language-
Language section Monitor the usage and errors of “hreflang” tags on the website
Country
Set a site-wide country target for your entire website. You can add specific targeting location using the drop-down menu. You can also choose the “Unlisted” if you do not want to target any specific location.
The main target of a website is to generate more website visitors and convert them into sales. Ranking higher in Google SERPs makes the process faster. The website that ranks higher is well optimized and is following the guidelines and algorithm set by Google. SEO which stands for Search Engine Optimization is a service that helps the website to get more website visitors.
Targeting the audience for a specific location is for that business that has location-specific product or services like for the keyword “SEO services in Delhi” a specific location is targeted that is “Delhi”. Determining the requirement of the business type will make the strategy for planning easy and simple.