How to Generate Leads for Your Business

By | January 8, 2019

Generating leads for your business is very important if you want to sustain in the business where there is a lot of competition. In today’s world, there is competition in each and every niche you can think of and this competition is not going to reduce but will significantly increase over time. According to the current consumer trends, the best deals are the deals that are budget friendly and offers the finest quality. Only one thing that came out to be constant throughout the history of products is the customer always favors quality over any other thing, therefore the lead generation should always be backed by quality product and after sale service.

Lead Generation for Local Business

After making your product right then comes the marketing of the product so that your product can be consumed by the user. Marketing and lead generation is a same thing but the different between them is that the lead generation is a direct pitch of your business to an individual whereas the marketing is a general way of pitching to the wide audiences. In this article, we will get to know how to generate leads for your websites so that you get the direct sales and variety of method you can use to generate lead-

Generate Referrals from Current Customers

A happy and satisfied customer is the best salesman for you and it’s free. There are different strategies used by the marketing personals to make you the purchase one of them being the word of mouth marketing. Word of mouth is a very powerful way of getting your current customer to influence their friend or family and make them buy your services or product. We are biologically designed to take certain action by getting influenced by the peers we are surrounded from.

Attend a Networking Event

Networking events are those events that are organized to promote the business growth. A networking event brings businessman, consumer, distributer, organizers etc. under one roof. In the event, all the business gets an opportunity to display their product and attract the customers towards them. Tradefare in Ppragati Maidan is the best example of a Networking event. Every industry and niche organizes a trade networking even that can lead your business to growth.

Use Social Media for Engagement

Social Media is a very powerful marketing tool and social media alone can make your business grow massively. Social Media also offers the ad managing feature where the business can market their product with the help of the ad that will be showcased to the Social Media User. We are constantly surrounded by some kind of social media presence whether it is Facebook, Instagram or other Social Media Platform. So, marketing your website on those platforms can generate leads.

E-mail Marketing

Email Marketing is the most traditional and still very useful lead generation method that uses a well written email stating the reader to buy your product or click the link to visit your website for further engagement. It is the oldest method used but very effective and business can experience a lot of growth from marketing from the E-mail alone.

Provide Freebies

Everyone likes free stuff even if you are a billionaire, freebies triggers a psychology reaction in the brain and attaches the great value to the free stuff. There is a lot of free stuff that you can provide like a free tutorial in a PDF Format on the Email Id that can be collected in order to further pitch your product with help of Email Marketing.


Adwords is a tool developed by Google to advertise your product on the search results for the certain keyword.  It is also called Pay Per Click meaning for every click you have to pay but the impression will not be calculated. For example if you are a website designing service provider in Delhi, then your customers may type in the keyword like “Website Designing Company in Delhi” and you have targeted for the same. Your ad will shown but cost for the click will be only deducted if anyone clicks on the ad. Adword will only bill for clicks on the ads and not for the display of the ads and by far it is the best method of generating the leads as only the interested candidate will visit the website and we only have to pay for that.